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Published on 08 December 2017
All innovation processes begin with the generation of new ideas, the majority of which end up not being useful. To improve this process, businesses are involving customers. However, the quality of ideas generated by customers is often quite...
Published on 17 November 2017
From fighting poverty and illness to providing disaster relief, corporations around the world dedicate considerable resources to corporate social responsibility (CSR). Contributions come in a variety of forms such as monetary donations, the donation...
Published on 28 September 2017
Policy-makers, researchers and entrepreneurs generally agree that R...
Published on 03 July 2017
The audit industry has garnered increasing attention from policy makers, in particular since the demise of Arthur Andersen in 2002. The industry is marked by the fact it has only four major players known as the Big 4. The concentration of audit...
Published on 12 June 2017
From environmental damage to product malfunctions or bribery, businesses around the world are often responsible for wrongdoing. However, assessing the moral stature of a business is considered to be a notoriously difficult task. Not only are...
Published on 28 February 2017
As businesses and marketing go digital, companies have to track the effectiveness of their advertising across many channels. The growth of online transactions has made website conversions an essential factor for many businesses. Thanks to detailed...