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Published on 15 April 2019
Co-creating new services and products with customers enables companies to better match customer expectations and increase the success of their offers. With the advent of digital technology, the co-creation process has become all the more accessible...
Published on 23 November 2018
Following competition from major international players, the local death care industry in Quebec successfully implemented actions in terms of marketing, politics and pricing in order to outmaneuver international competition and secure their share of...
Published on 23 April 2018
Innovative companies rely on experimentation to develop their business models. However, this approach can be quite costly and the risks are underappreciated. Two GEM researchers recently analyzed the experiences of startups in the connected health...
Research: Unraveling the Link Between Managerial Risk-Taking and Innovation - the Mediating Role of a Risk-Taking ClimatePublished on 16 July 2015
Innovation has become a crucial factor for companies looking to maintain their competitive advantage. Yet creating innovative ideas requires a certain level of risk-taking. While research on this subject has focused primarily on risk-taking at one...
Published on 17 March 2015
In search of continuous innovation, the digital creative industries have expanded their interactions with user communities to develop their products. This study highlights the evolution of these company-user relationships that allow for fluid...