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Published on 19 April 2017
How can images, sounds, smells, touch and taste impact a customer’s intention to purchase?
Published on 08 November 2016
How to implement a sustainable and profitable customer culture? Discover the answer with Daniel Ray’s Loyalty Model.
Published on 18 October 2016
The customer is always right… or not! For Daniel Ray, the real key is to truly satisfy clients and thereby turn them into a real added value for the company. As a professor of marketing at Grenoble Ecole de Management, he shares with us strategies...