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Published on 15 March 2021
A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.
Published on 13 January 2021
How can the sound of a brand name influence a customer’s perception? New research explains that occlusive consonants (b, d, p, t) suggest greater action and therefore positively impact customer perceptions.
Published on 15 October 2020
As initiatives to offset carbon footprints continue to grow, a new study sheds light on travelers' willingness to pay a surcharge to compensate for their carbon footprint. Whether for professional or personal trips, there is growing potential for...
Published on 17 July 2020
As e-sales exploded during the Covid-19 crisis, companies have had to think how to ensure their online performance is up to par with expectations. New research highlights that the friendliness and competence of in-store staff can have a significant...
Published on 08 December 2017
All innovation processes begin with the generation of new ideas, the majority of which end up not being useful. To improve this process, businesses are involving customers. However, the quality of ideas generated by customers is often quite...
Published on 17 November 2017
From fighting poverty and illness to providing disaster relief, corporations around the world dedicate considerable resources to corporate social responsibility (CSR). Contributions come in a variety of forms such as monetary donations, the donation...