You are here

Latest news

  • Lorsque l’amabilité et la compétence impactent l’expérience du e-commerce

    Friendliness and competence impact online store experience

    Published on 17 July 2020

    As e-sales exploded during the Covid-19 crisis, companies have had to think how to ensure their online performance is up to par with expectations. New research highlights that the friendliness and competence of in-store staff can have a significant...

  • Pourquoi n’y-a-t-il plus de papier toilette dans les magasins ?

    Why are some store shelves empty?

    Published on 20 April 2020

    Consumption patterns are affected by many factors. Recent research highlights how basic human needs can negatively influence our consumption habits.

  • Le dilemme des achats responsables à Noël

    Trending: buying an ethical Christmas gift...

    Published on 16 December 2019

    Christmas is a time for giving…” or maybe a time for shopping should we say. How can Christmas shopping and sustainable consumerism join paths?

  • Analogical Reasoning, Generating Innovative Ideas With Customers

    Research: Analogical Reasoning, Generating Innovative Ideas With the Help of Customers

    Published on 08 December 2017

    All innovation processes begin with the generation of new ideas, the majority of which end up not being useful. To improve this process, businesses are involving customers. However, the quality of ideas generated by customers is often quite...

  • Diogo Hildebrand, researcher and Corporate Social Responsibility expert at Grenoble Ecole de Management

    Research: How Do Consumers Evaluate Corporate Social Responsibility?

    Published on 17 November 2017

    From fighting poverty and illness to providing disaster relief, corporations around the world dedicate considerable resources to corporate social responsibility (CSR). Contributions come in a variety of forms such as monetary donations, the donation...

  • MIA BIRAU, Post-doc au département Marketing  Doctorate of Philosophy, Grenoble Ecole de Mangement

    Research: The Psychological Factors of Household Food Waste

    Published on 18 October 2016

    More than 800 million people worldwide are undernourished. And despite this, we waste a third of our global food supply every year. Despite the development of many good practices to reduce household waste, food is often squander unintentionally. In...