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  • Service Freemium : lorsque la qualité fait la différence

    Freemium offers: quality the key to converting free users?

    Published on 20 January 2020

    Free digital services have become so commonplace that converting users to premium offers has become a major challenge for many digital companies. New research highlights quality as a key factor in successfully implementing a freemium strategy.

  • Le dilemme des achats responsables à Noël

    Trending: buying an ethical Christmas gift...

    Published on 16 December 2019

    Christmas is a time for giving…” or maybe a time for shopping should we say. How can Christmas shopping and sustainable consumerism join paths?

  • Energie. La régulation des prix décourage la concurrence

    Energy: price regulation discourages competition

    Published on 20 October 2019

    A new European study analyzes the impact of price regulation on competitiveness in the European energy market. After 20 years of moving towards a liberalized energy market, the study notes that many countries report limited motivation by customers...

  • Des catalogues digitaux enrichis… Pour quoi faire ?

    Digitally enhanced catalogs… A winning promise?

    Published on 16 September 2019

    3D images, videos, detailed product files… Digitally enhanced catalogs offer a new, trendy marketing tool. Yet research confirms that such enhancements aren’t necessarily a worthy investment.

  • Can TV Characters Teach Us About Management?

    Can TV Characters Teach Us About Management?

    Published on 14 September 2017

    From Mad Men to The Sopranos or The Walking Dead, discover the management wisdom of characters in popular TV series.

  • fornerino-marianela

    Sensory Marketing: Reinventing the Customer Experience

    Published on 19 April 2017

    How can images, sounds, smells, touch and taste impact a customer’s intention to purchase?