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Published on 13 April 2021
The "ETIC" research program is investigating the adverse effects that digital images can potentially cause, with specific focus on the impact that beauty filters can have on users who are most exposed to the pressures of today's beauty ideals.
Published on 15 March 2021
A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.
Published on 13 January 2021
How can the sound of a brand name influence a customer’s perception? New research explains that occlusive consonants (b, d, p, t) suggest greater action and therefore positively impact customer perceptions.
Published on 10 January 2021
Co-creation programs such as the massive online personalization program “Design your own Converse” offer interesting marketing advantages. Recent study results help us better understand the impact on customer experience and loyalty.
Published on 14 September 2017
From Mad Men to The Sopranos or The Walking Dead, discover the management wisdom of characters in popular TV series.
Published on 19 April 2017
How can images, sounds, smells, touch and taste impact a customer’s intention to purchase?