You are here

Latest news

  • Energie. La régulation des prix décourage la concurrence

    Energy: price regulation discourages competition

    Published on 20 October 2019

    A new European study analyzes the impact of price regulation on competitiveness in the European energy market. After 20 years of moving towards a liberalized energy market, the study notes that many countries report limited motivation by customers...

  • Des catalogues digitaux enrichis… Pour quoi faire ?

    Digitally enhanced catalogs… A winning promise?

    Published on 16 September 2019

    3D images, videos, detailed product files… Digitally enhanced catalogs offer a new, trendy marketing tool. Yet research confirms that such enhancements aren’t necessarily a worthy investment.

  • La recherche prospective : épicentre de l’innovation

    Forward-looking search: encouraging cutting-edge innovation

    Published on 22 July 2019

    Innovation is at the heart of business growth, in particular for dynamic sectors such as the high tech industry. To encourage radical innovation, it’s essential to integrate a future-oriented search and analysis process throughout an innovation...

  • Comment réhabiliter les sens dans un environnement numérique ?

    How to re-integrate our senses in a digital environment?

    Published on 24 May 2019

    The 90s brought sensorial experiences to physical shops. With the digital revolution, how can we bring the same experiences to digital environments?

  • David Gotteland est professeur de marketing à Grenoble Ecole de Management

    How Can You Create a Reliable Innovation Process?

    Published on 21 June 2018

    Formatted, creative methods with a framework enable scientifically proven increases in innovation processes. The stakes are high as only 15% of innovative ideas at a company end up as financial and commercial successes.

  • Comment les primes influent la vente de produits neufs ou recyclés ?

    Sales Incentives: Balancing New and Remanufactured Goods

    Published on 19 June 2018

    Remanufactured goods can provide companies with higher profit margins. But, it’s essential for companies to implement a strategy that adequately balances the sale of new and remanufactured products.