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  • La recherche prospective : épicentre de l’innovation

    Forward-looking search: encouraging cutting-edge innovation

    Published on 22 July 2019

    Innovation is at the heart of business growth, in particular for dynamic sectors such as the high tech industry. To encourage radical innovation, it’s essential to integrate a future-oriented search and analysis process throughout an innovation...

  • Comment réhabiliter les sens dans un environnement numérique ?

    How to re-integrate our senses in a digital environment?

    Published on 24 May 2019

    The 90s brought sensorial experiences to physical shops. With the digital revolution, how can we bring the same experiences to digital environments?

  • Comment l’expérience patient peut-elle revitaliser notre système de soin ?

    How can the patient experience revitalize our healthcare system?

    Published on 27 September 2018

    Renewed interest in patient feedback and improving the patient experience could mark the beginning of a patient-oriented culture. Thanks to a recent workshop, more than 60 players in the healthcare industry were able to discuss and exchange about...

  • David Gotteland est professeur de marketing à Grenoble Ecole de Management

    How Can You Create a Reliable Innovation Process?

    Published on 21 June 2018

    Formatted, creative methods with a framework enable scientifically proven increases in innovation processes. The stakes are high as only 15% of innovative ideas at a company end up as financial and commercial successes.

  • Comment les primes influent la vente de produits neufs ou recyclés ?

    Sales Incentives: Balancing New and Remanufactured Goods

    Published on 19 June 2018

    Remanufactured goods can provide companies with higher profit margins. But, it’s essential for companies to implement a strategy that adequately balances the sale of new and remanufactured products.

  • Can TV Characters Teach Us About Management?

    Can TV Characters Teach Us About Management?

    Published on 14 September 2017

    From Mad Men to The Sopranos or The Walking Dead, discover the management wisdom of characters in popular TV series.