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Published on 20 January 2020
Free digital services have become so commonplace that converting users to premium offers has become a major challenge for many digital companies. New research highlights quality as a key factor in successfully implementing a freemium strategy.
Published on 16 December 2019
Christmas is a time for giving…” or maybe a time for shopping should we say. How can Christmas shopping and sustainable consumerism join paths?
Published on 20 October 2019
A new European study analyzes the impact of price regulation on competitiveness in the European energy market. After 20 years of moving towards a liberalized energy market, the study notes that many countries report limited motivation by customers...
Published on 16 September 2019
3D images, videos, detailed product files… Digitally enhanced catalogs offer a new, trendy marketing tool. Yet research confirms that such enhancements aren’t necessarily a worthy investment.
Published on 14 September 2017
From Mad Men to The Sopranos or The Walking Dead, discover the management wisdom of characters in popular TV series.
Published on 19 April 2017
How can images, sounds, smells, touch and taste impact a customer’s intention to purchase?