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Published on 14 September 2017
From Mad Men to The Sopranos or The Walking Dead, discover the management wisdom of characters in popular TV series.
Published on 19 April 2017
How can images, sounds, smells, touch and taste impact a customer’s intention to purchase?
Published on 19 March 2017
The battle for healthy food has become a worldwide concern. Public health agencies have invested energy and resources in fighting health risks such as obesity. In this battle, food labels that indicate nutritional facts have come to play a vital...
Published on 28 February 2017
As businesses and marketing go digital, companies have to track the effectiveness of their advertising across many channels. The growth of online transactions has made website conversions an essential factor for many businesses. Thanks to detailed...
Published on 18 October 2016
A logo represents a brand’s image. It highlights its values and market position. Changing your logo can be a delicate transition. How can you ensure a smooth change? In January 2014, Grenoble Ecole de Management unveiled its new logo. Caroline Cuny...
Published on 22 June 2015
Economic growth is the cornerstone of mainstream macroeconomics. In the face of economic crises and unemployment, growth has long been the only acceptable solution. Yet many issues have started to challenge this dominant economic model. As a result...