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Published on 21 June 2018
Formatted, creative methods with a framework enable scientifically proven increases in innovation processes. The stakes are high as only 15% of innovative ideas at a company end up as financial and commercial successes.
Published on 19 June 2018
Remanufactured goods can provide companies with higher profit margins. But, it’s essential for companies to implement a strategy that adequately balances the sale of new and remanufactured products.
Published on 14 September 2017
From Mad Men to The Sopranos or The Walking Dead, discover the management wisdom of characters in popular TV series.
Published on 19 April 2017
How can images, sounds, smells, touch and taste impact a customer’s intention to purchase?
Published on 28 February 2017
As businesses and marketing go digital, companies have to track the effectiveness of their advertising across many channels. The growth of online transactions has made website conversions an essential factor for many businesses. Thanks to detailed...
Published on 18 October 2016
A logo represents a brand’s image. It highlights its values and market position. Changing your logo can be a delicate transition. How can you ensure a smooth change? In January 2014, Grenoble Ecole de Management unveiled its new logo. Caroline Cuny...