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  • Can TV Characters Teach Us About Management?

    Can TV Characters Teach Us About Management?

    Published on 14 September 2017

    From Mad Men to The Sopranos or The Walking Dead, discover the management wisdom of characters in popular TV series.

  • fornerino-marianela

    Sensory Marketing: Reinventing the Customer Experience

    Published on 19 April 2017

    How can images, sounds, smells, touch and taste impact a customer’s intention to purchase?

  • Easy-to-Read Food Labels Increase Intention to Purchase

    Published on 19 March 2017

    The battle for healthy food has become a worldwide concern. Public health agencies have invested energy and resources in fighting health risks such as obesity. In this battle, food labels that indicate nutritional facts have come to play a vital...

  • research on Contextual Television Advertising

    Research: Questioning the Effectiveness of Contextual Television Advertising

    Published on 28 February 2017

    As businesses and marketing go digital, companies have to track the effectiveness of their advertising across many channels. The growth of online transactions has made website conversions an essential factor for many businesses. Thanks to detailed...

  • research on logo makeover perception

    Time for a Logo Makeover? Make it a Hit!

    Published on 18 October 2016

    A logo represents a brand’s image. It highlights its values and market position. Changing your logo can be a delicate transition. How can you ensure a smooth change? In January 2014, Grenoble Ecole de Management unveiled its new logo. Caroline Cuny...

  • Research: Microeconomic Degrowth, Community Supported Agriculture

    Published on 22 June 2015

    Economic growth is the cornerstone of mainstream macroeconomics. In the face of economic crises and unemployment, growth has long been the only acceptable solution. Yet many issues have started to challenge this dominant economic model. As a result...