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Too cold to be skeptical: how consumer reaction to CSR communication is influenced by temperaturePublished on 07 December 2021
The increasingly visible consequences of climate change, coupled with greater expectations around societal issues, have pushed corporate social responsibility (CSR) into the spotlight for both organizations and consumers. While many companies have...
Do Energy Prices Influence Buying Behavior?Published on 06 December 2021
A research paper, published in August 2021 in the Journal of Public Economics, identifies the criteria for choosing appliances used by U.S. households based on changes in local energy prices.
Color me moral: how the meaning of colors influence consumer behaviorPublished on 16 November 2021
A recent study published in the scientific journal Psychology...
Online Humor: a Positive or Negative Tool for Brands?Published on 16 November 2021
Recent research provides information on the appropriateness of a humorous response to customers' expressions of dissatisfaction on social media, and on the type of humor to be used according to the brand identity
What are the New Challenges for HR?Published on 16 November 2021
Thomas Vilcot joins Grenoble Ecole de Management as Commercial Director. DRH : le courage de l'humain ! Un nouveau cap pour l'entreprise (Human Resource Management: Human Courage. A New Direction for Business) is his latest book, in which he...
Smart Thermostats: How to Convince Future Users?Published on 18 October 2021
In order to better understand the barriers facing the adoption of smart thermostats in the residential sector, three Grenoble Ecole de Management professors conducted an online survey of 5,500 people in eight European countries.