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  • Nostalgia makes consumers more likely to spend or donate money

    Published on 16 January 2015

    The use of nostalgia has been a top trend in marketing in the last few years, in commercials, product lines and even TV shows. The present study demonstrates that feeling nostalgic weakens the desire to hold on to money, and makes it easier to part...

  • Joachim Schleich, professor and energy markets experts at Grenoble Ecole de Management

    Research: Switching to energy efficient lighting : a bright idea!

    Published on 01 December 2014

    Energy efficiency policies such as the EU ban on incandescent light bulbs (and on halogen ones in the near future) have been the subject of much discussion in the last few years. The majority of the academic community predicted that new emerging...

  • Research : Digitization, Changing How We Work and Coordinate Projects

    Published on 07 November 2014

    All of us use digital tools and objects that can now be shared and combined in a variety of ways. This change has profoundly influenced the organization of work with projects being divided according to specialization and geographical location.

  • Erno TORNIKOSKI is a Professor in Entrepreneurship at Grenoble Ecole de Management.

    Research: How can the start-up process be accelerated?

    Published on 16 September 2014

    Success or failure of new businesses is what most studies related to the start-up process focus on. However, in today's dynamic market, time is a highly critical issue for nascent entrepreneurs.