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  • grenoble presqu'ile

    MIT GSW 2020: an international event for disruptive entrepreneurship

    Published on 18 February 2020

    The MIT Global Startup Workshop will come to France for the first time. This international event dedicated to entrepreneurship is co-organized by Grenoble Ecole de Management and offers a unique opportunity to explore the theme of disruptive...

  • 2020 MIT GSW: entrepreneurship for sustainable societies

    Published on 13 March 2020

    The MIT Global Startup Workshop (GSW) 2020 in-person event on March 23 & 24, 2020 in Grenoble, France, has been cancelled due to the coronavirus pandemic.

  • Service Freemium : lorsque la qualité fait la différence

    Freemium offers: quality the key to converting free users?

    Published on 20 January 2020

    Free digital services have become so commonplace that converting users to premium offers has become a major challenge for many digital companies. New research highlights quality as a key factor in successfully implementing a freemium strategy.

  • Gotteland David

    A good leader boosts a market-oriented culture

    Published on 20 January 2020

    Leadership style accounts for 16% of how well an organization creates a client-oriented culture. As it’s relatively easy to implement changes in leadership, this factor can be an effective lever to encourage a client culture.

  • digitalisation du recrutement

    Digitalizing recruitment to facilitate human interactions

    Published on 20 January 2020

    Digital technology has revolutionized HR and recruitment. The ability to digitalize certain tasks opens the door to greater focus on opportunities for face to face interactions such as such as job interviews or recruitment forums.

  • Est-ce la mort annoncée de la « fast fashion » ?

    Is “fast fashion” coming to an end?

    Published on 20 January 2020

    H&M, Zara, Forever 21, Gap, Bershka… Fast fashion brands are recognizable around the world. Despite representing 10-20% of the global fashion market, is this business model coming to an end?