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  • 21 jours pour innover : une mission pas impossible

    21 days to innovate: a serious game to improve innovation!

    Published on 21 December 2018

    It takes 21 days to change a habit. What if a serious game could change our innovation habits in 21 days?

  • Olivier Trendel est enseignant-chercheur à Grenoble Ecole de Management, spécialisé dans le comportement du consommateur.

    An image is worth a 1,000 words

    Published on 21 December 2018

    Recent research demonstrates the power of images, in particular when trying to raise public awareness or change ingrained habits.

  • Serious game online: 15 min a day to make innovation a routine

    Published on 06 December 2018

    Grenoble Ecole de Management's new serious game « 21 days, The Innovation Quest » has been awarded the Silver Award in the Cultivating Curiosity category of Re-imagine Education, the international competition rewarding educational innovative...

  • Casabio, défi de la rentrée à Grenoble Ecole de Management

    Casabio: students meet the challenge of ethical commerce

    Published on 23 November 2018

    First-year students at Grenoble Ecole de Management kicked off the year with a serious game challenge to dream up innovative services and products for partner companies. Casabio, an organic store brand, participated in the first-year challenge and...

  • Grenoble Ecole de Management se mobilise pour Giving Tuesday

    Giving Tuesday: an international day of fundraising

    Published on 23 November 2018

    On Nov. 27th, Giving Tuesday will be launched for the first time in France. The event comes as a response to Black Friday, an opportunity to focus spending on philanthropic causes. GEM will be an active participant to foster support for its...

  • Marcos Barros, professeur associé à Grenoble Ecole de Management, au sein du département Homme, Organisations et Société

    The death care industry in Quebec marked by the triumph of David versus Goliath

    Published on 23 November 2018

    Following competition from major international players, the local death care industry in Quebec successfully implemented actions in terms of marketing, politics and pricing in order to outmaneuver international competition and secure their share of...