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Grenoble Ecole de Management ramps up its commitment by becoming a benefit corporation
Published on 08 April 2021Grenoble Ecole de Management (GEM), proved its commitment to society on February 25 by becoming a ‘Société à Mission’ Similar to a Benefit Corporation status, it is defined as an organisation whose purpose and all its operations are focussed fully...
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GEM 2025: 4 major strategic projects
Published on 30 March 2021After a year of rolling out its 2020-25 strategic plan, today GEM announced an investment of 32 million € in four ambitious projects linked to technological, ecological and social transitions. The objectives are to provide tangible answers to the...
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Advertising messages: adapting to cultural values. The example of South Korea.
Published on 15 March 2021A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.
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Wizbii: A trustworthy partner for jobseekers between the ages of 18 and 30
Published on 12 March 2021In November 2020, Wizbii was selected by the French government under its 6.5 billion euro recovery plan for young jobseekers. The digital platform 1jeune1solution.gouv.fr is a key milestone in the success of the company, which is a graduate of the...
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Hydrogen, the promise of clean energy
Published on 10 March 2021Expected to revolutionize the transportation, industrial and building sectors... What are the challenges of using hydrogen energy for the various stakeholders in the value chain, between now and 2030, particularly in the Auvergne-Rhône-Alpes region?
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Biotech and Coronavirus: the challenge of global collaboration
Published on 15 September 2020The Covid crisis has strongly impacted the biotech industry. With the need for vaccinations and treatments, speed has become an essential factor in the development process. How is the industry reacting to this change?