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  • GEM s’engage et devient société à mission

    Grenoble Ecole de Management ramps up its commitment by becoming a benefit corporation

    Published on 08 April 2021

    Grenoble Ecole de Management (GEM), proved its commitment to society on February 25 by becoming a ‘Société à Mission’ Similar to a Benefit Corporation status, it is defined as an organisation whose purpose and all its operations are focussed fully...

  • 4 projets stratégiques pour 2025

    GEM 2025: 4 major strategic projects

    Published on 30 March 2021

    After a year of rolling out its 2020-25 strategic plan, today GEM announced an investment of 32 million € in four ambitious projects linked to technological, ecological and social transitions. The objectives are to provide tangible answers to the...

  • Messages publicitaires : s’adapter aux valeurs culturelles. L’exemple de la Corée du sud

    Advertising messages: adapting to cultural values. The example of South Korea.

    Published on 15 March 2021

    A study conducted in South Korea examined the effectiveness of advertising messages broadcast in this rapidly growing market with Confucian cultural traditions, in comparison to globalized advertisements based on more individualistic values.

  • Wizbii : un tiers de confiance pour l’emploi des 18-30 ans

    Wizbii: A trustworthy partner for jobseekers between the ages of 18 and 30

    Published on 12 March 2021

    In November 2020, Wizbii was selected by the French government under its 6.5 billion euro recovery plan for young jobseekers. The digital platform 1jeune1solution.gouv.fr is a key milestone in the success of the company, which is a graduate of the...

  • Hydrogène : la promesse d’une énergie propre ?

    Hydrogen, the promise of clean energy

    Published on 10 March 2021

    Expected to revolutionize the transportation, industrial and building sectors... What are the challenges of using hydrogen energy for the various stakeholders in the value chain, between now and 2030, particularly in the Auvergne-Rhône-Alpes region?

  • Les biotechs et le Coronavirus. Pourquoi asseoir une collaboration internationale ?

    Biotech and Coronavirus: the challenge of global collaboration

    Published on 15 September 2020

    The Covid crisis has strongly impacted the biotech industry. With the need for vaccinations and treatments, speed has become an essential factor in the development process. How is the industry reacting to this change?