You are here

Can TV Characters Teach Us About Management?

Can TV Characters Teach Us About Management?
Published on
14 September 2017

From leadership to team management, innovation, marketing or launching a startup, a recent book (De Mac Gyver à Mad Men - From Mac Gyver to Mad Men) analyzes management concepts in popular series such as Dr. House, The Sopranos, Mad Men, Six Feet Under, Breaking Bad and Sherlock. The result is a humoristic, but very relevant perspective on management.

Modern TV shows most definitely offer a fun yet serious opportunity to analyze and understand management concepts. “TV series provide us with common cultural references. As a result, they tend to offer mirrors in which we can all recognize ourselves,” explains Benoît Meyronin, marketing professor and researcher at Grenoble Ecole de Management who co-edited the publication with Benoît Aubert, director at the ICD International Business School.

The TV series analyzed in this manual offer more than the opportunity to identify with common characters and situations. The goal is to make management attractive and legitimate. "We decided to focus on a positive vision of the business world and management," adds Benoît Meyronin.

Attracting a diverse audience

By attracting a diverse audience such as business managers, local authorities, hospital staff, students and their professors, this book aims to introduce a wide variety of people to the subject of management. The book was created thanks to the collaboration of various business experts, professors and researchers who each specialized in specific themes.

Want to learn about team management? Let's look at Tony Soprano.

Want to learn about team management? Let's look at Tony Soprano. What about compromising? How about Birgitte Nyborg in Borgen. And leadership? The Walking Dead can provide us with answers. Strategic management of information? Let's look at Narcos. How about innovation management? Sherlock and MacGyver offer new solutions and efficient innovation. Digital start-up management? Breaking Bad. The basics of marketing? Mad Men. Developing your service culture? Six Feet Under. And the list goes on...

Each chapter of the book presents a quick summary of a series and brings up an issue that can be analyzed in terms of management using the series’ scenario and its characters.

De Mac Gyver à Mad Men – Quand les séries TV nous enseignent le management, ouvrage collectif coordonné a group publication coordinated by Benoit Aubert et Benoît Meyronin. Dunod.

On the same subject

  • Marketing: the Hidden Disadvantages of Sustainability and CSR
    Published on 22 February 2018

    Marketing: the Hidden Disadvantages of Sustainability and CSR

    Sustainability and CSR policies are à la mode for good reason. Yet, they can sometimes backfire, in particular in terms of marketing. Discover the risks of marketing a sustainable product.

  • fornerino-marianela
    Published on 19 April 2017

    Sensory Marketing: Reinventing the Customer Experience

    How can images, sounds, smells, touch and taste impact a customer’s intention to purchase?

  • Published on 19 March 2017

    Easy-to-Read Food Labels Increase Intention to Purchase

    The battle for healthy food has become a worldwide concern. Public health agencies have invested energy and resources in fighting health risks such as obesity. In this battle, food labels that indicate nutritional facts have come to play a vital...

  • research on Contextual Television Advertising
    Published on 28 February 2017

    Research: Questioning the Effectiveness of Contextual Television Advertising

    As businesses and marketing go digital, companies have to track the effectiveness of their advertising across many channels. The growth of online transactions has made website conversions an essential factor for many businesses. Thanks to detailed...

  • research on logo makeover perception
    Published on 18 October 2016

    Time for a Logo Makeover? Make it a Hit!

    A logo represents a brand’s image. It highlights its values and market position. Changing your logo can be a delicate transition. How can you ensure a smooth change? In January 2014, Grenoble Ecole de Management unveiled its new logo. Caroline Cuny...

  • Published on 22 June 2015

    Research: Microeconomic Degrowth, Community Supported Agriculture

    Economic growth is the cornerstone of mainstream macroeconomics. In the face of economic crises and unemployment, growth has long been the only acceptable solution. Yet many issues have started to challenge this dominant economic model. As a result...

  • Published on 16 January 2015

    Nostalgia makes consumers more likely to spend or donate money

    The use of nostalgia has been a top trend in marketing in the last few years, in commercials, product lines and even TV shows. The present study demonstrates that feeling nostalgic weakens the desire to hold on to money, and makes it easier to part...