Launch a fundraiser, create ties with a non-profit organization, sell ethical products or make a donation… In response to Black Friday, Giving Tuesday is the opportunity to refocus spending on human needs and encourage philanthropy around the world. For the first French Giving Tuesday, Grenoble Ecole de Management will be an active participant to raise funds for the Datasperger program.
As a counterbalance to Black Friday or Cyber Monday, Giving Tuesday is designed to encourage philanthropic initiatives around the world. The idea was launched in 2012 by the Belfer Center for Innovation & Social Impact. Giving Tuesday is the Tuesday following Thanksgiving. In 2018, it will be on November 27th.In France, #GivingTuesdayfr will be launched for the first time in 2018 by a group of associations, foundations, companies, institutions and individuals. Each person can contribute at his or her level with actions ranging from collecting wasted food and healthcare products to organizing a bake sale for a cause or setting up a gift matching program.
Concrete actions are often most efficient
There are several ways to donate to an association. Companies can give part of their profits earned on a given day. They can donate products or materials. For example, Casper, an American bed company gave 100 pillows and 100 sheets to the International Rescue Committee to support refugees.
Involving customers and partners
Regrouping gifts by encouraging customers and employees to participate in the same action can be positive initiative for all involved.
In France, the law allows employees to give their overtime hours to colleagues whose child might be very sick. It's a collaborative way to ensure parents can support their children without endangering their work.
A company can encourage support for a cause by offering a matching gift program. This enables an association or foundation to have additional means to motivate potential donors. See the box below to discover how DOM PLUS is engaged in supporting the Datasperger program. (See below).
Offering a location to collect gifts
Companies can simply offer space where gifts can be collected.
Organize a contest or lottery using social networks
A socially motivated lottery or contest can improve the visibility of Giving Tuesday on social networks all the while supporting a cause.
Sharing information via social networks and your website
During Giving Tuesday, communicate with employees and customers about the movement to help them participate as well.
GEM takes part in Giving Tuesday
On Tuesday, Nov. 27, Grenoble Ecole de Management, via its Foundation GEM School for Business and for Society, will take part in Giving Tuesday to support the Datasperger training program that will be launched in Jan. 2019.
With 900,000 new jobs anticipated in the field of Big Data over the next couple of years, the Datasperger program is designed to support the insertion of Asperger's profiles in this growing job market. "74 to 86% of Asperger's profiles are unemployed or underemployed. This new program is designed to support the potential of students with Asperger's," explains Céline Morel, general delegate for the GEM Foundation.
- A six month training program,
- Technical classes given by Grenoble INP professors in partnership with GEM
- Social adaptation training given at GEM
- Training for company teams that will be welcoming a new student from the program
Thanks to the support of companies, communities, foundations and public partners, Grenoble Ecole de Management will be able to welcome, support and train students suffering from Asperger's syndrome. The program will encourage their job insertion in a sustainable manner. The project will be implemented in collaboration with C3R (centre expert de réhabilitation psychosociale). Between 15 and 20 students should begin the program in 2019.
The training program costs approximate 20,000 euros per student. Grenoble Ecole de Management will cover 25% of the cost. Students will cover 5,000 euros (they have access to financial aid to help cover this expense). The fundraising effort therefore aims for 10,000 euros. Your gift can help finance a student's participation. In addition DOM PLUS in Eybens has offered a gift matching program.
The program has also garnered philanthropic support, including support from the program's founding sponsor, Modis, subsidiary of the Adecco group and a world leader in consulting for digital services, engineering and life sciences).