Admissions interviews: GEM fosters eco-responsibility
From May 27 to July 12, Grenoble Ecole de Management holds admissions interviews for the Grande Ecole program. The interviews will include 4,500 candidates and 700 jury members. This year, the interview process will be geared towards supporting social responsibility through various initiatives.
First, GEM will donate 5,600 euros to local, eco-responsible associations (Maison de la nature et de l’environnement de l’Isère, ZeroWaste Grenoble and Cuisine sans frontières). This budget, which was previously used to buy good bags for participants, will instead be donated according to the votes of jury members.
The interview process will also encourage a zero waste effort with water bottles being replaced by water jugs, and thermoses for coffee and tea. The initiative will eliminate the need for the 1,000 plastic bottles usually used up by jury members. Interview candidates will also receive eco-cups.
Instead of the traditional goody bags, a t-shirt bar will be set up to enable students to learn how to personalize their own t-shirt according to one of five models.
Research & art at GEM
Can art have a positive influence on a brand’s image? Two researchers at Grenoble Ecole de Management shared insights on this question during the Global Brand Conference in Berlin in May 2019. To carry out their research, Caroline Cuny, (a researcher in consumer psychology) and Marianela Fornerino (a researcher in sensorial marketing) invited an artist to display a piece of artwork at the school so they could measure emotional and sensorial perceptions of visitors as relates to the school’s brand. On January 22, 2019, Patricia Pinzuti Gintz set up a piece of textile artwork (HYMNE) in the school’s lobby and the researchers began measuring student and staff perceptions using a survey. “The results confirm that the use of art increases attachment to a service brand. The emotions awakened by the artwork are they key factor,” explains Caroline. The results of this study could offer guidelines for the use of artwork in environments that provide services as well as the use of sensorial stimulus to improve perceptions of a brand.
Global business outlook offers mixed perspectives
For the past 20 years, the Duke University-Grenoble Ecole de Management Global Business Outlook study has published results concerning the perceptions of financial managers from around the world. The study gathers more than 1,000 anonymous answers from companies in all fields of business.
Recession in the US by 2020?
According to the latest results, the study revealed that two thirds of financial managers expect a recession in the US by the third trimester of 2020. Despite this fact, financial managers also expect a moderate increase in investments and turnover for this year.
Optimism in France and Germany
The study highlighted a slight increase in outlook in Europe (59.0 versus 57.0). Optimism remains high in France (62) and Germany (64). However, the outlook has dropped in Italy (47) and the U.K. (40), which is mired in the Brexit dilemma. While the generally positive outlook suggests continued growth in France and Germany, it also indicates a certain slow-down in the U.K.
Mixed results around the world
Optimism in Asia increased greatly to reach 65 this trimester. Capital spending is expected to increase by 5% and employment by 3% over the next 12 months according to financial managers in Asian markets. Optimist in Latin America is also at 65 with Brazil topping out at 66 (3 points lower as compared to last December). Mexico reports 55, Chili 65, Perou 66 and Ecuador 63. Optimism for African businesses improved but remain at a relatively low 55.
GEM launches international incubator network
Grenoble Ecole de Management has launched an international incubator network. The goal? To offer targeted international locations for projects that are aiming for international development. IncubaGEM was launched in Grenoble before expanding to include Paris and San Francisco (2017). The first startup at the San Francisco location is led by Emilie Bernier and specializes in analyzing opportunities for a youth hostel chain in the US. The IncubaGEM network is now aiming to set up shop in London and Milan and later, Singapore and Tel Aviv.
IncubaGEM currently supports 50 startups and has supported a total of 276 since its creation in 2011. The incubator focuses on three fields: digital (50% of current projects), food industry (20% of current projects), alternative sectors (CSR, ecology, sustainable development, etc. - 10% of current projects). Notable fundraising efforts by the incubator’s recent startups include 12.5 million euros for Wizbii, 10.5 million euros for ISKN and 600,000 euros for Pulse Origin. Approximately 40% of incubated projects since 2011 have now become companies (110 companies), of which 60% of currently viable (64 startups) with 269 employees.
- Mathieu Baiardi (GEM ESC 2002), joined Abéo, a designer, manufacturer and distributor of sports and leisure equipment. Mathieu was hired to be the company’s financial and administrative director. He began his career at Ernst & Young as an auditor before moving on to Jacquet Metal Service as deputy financial director (2006-2012), then the Capelli group as financial director, and then financial director of Nutrisens (Evolem) from 2014-2019.
- Laurent Blum (GEM ESC 1988), was appointed managing director of the Schmidt Group. He began his career at Rubbermaid in the USA, before moving on to Procter & Gamble (sales responsibilities), and then Nestlé (international marketing department). He joined Marque Globale Carrefour in 2009 as director. In 2013, he became managing director and later president of Grosfillex.
- Xavier Corouge (GEM ESC 1998), became managing director of the business unit, UrbanMobility, and a member of the executive committee. He began his career as a marketing manager at Cadres Online, then marketing and CRM manager at OUI.sncf, and, in 2009, e-commerce director France of the Thomas Cook group. In 2013 he joined the Europcar Mobility Group as marketing and digital director.
- Matthieu Jousselin (GEM ESC 2011), was named head of customer relations at Harris Interactive France. He began his career in 2003 at Ipsos. He then worked in London and Paris for several international retail and tourism groups.
- Marie Le Guével (GEM ESC 2004), was appointed managing director of revenue and communities in Europe and Latin America for Unify. She previously worked as Chief Ad Tech Officer at Dentsu Aegis Network (2018-2019). In 2012, she became managing director of Amnet at Dentsu Aegis Network. From 2010 to 2011, she was general manager of Rakuten France. She had previously worked as sales director at AOL Advertising (2008-2010) and sales director at Advertising.com (2005-2008).