Charles-Clemens Rüling, Associate Dean for Research at Grenoble Ecole de Management, works with a team of experts on role of trust in the mHealth and eHealth segments.
In a Xerfi Canal interview, he explains the mechanisms of trust in the traditionak doctor-patient relationship and why these no longer work in the new online health offerings. While the role of trust in the medical sector is a fundament implication, it has very rarely been questioned or studied. The development of mHealth and eHealth offerings has weakened patients’ trust. Studying this question is one of the key missions of the Public Trust in Health chair.