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Newsletter December 2020

This Month's Top Story

Business strategy: making the most of a window of opportunity

Digital technology, healthcare, electric vehicles, renewable energy… Many emerging and existing markets offer windows of opportunity for latecomers to catch up to market leaders...

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Energy labels: a new classification system with increased requirements and transparency

As of November 1, 2020, new energy labels are displayed on fridges, televisions, washing machines or other electrical household appliances sold in stores. This new European...

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Programmatic advertising to increase TV ad efficiency

TV media is not yet dead! Programmatic technology enables advertisers to refine the placement of advertisements in near real-time. Thus facilitating the optimization of advertisement...

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