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Newsletter December 2021
This Month's Top Story
Do Energy Prices Influence Buying Behavior?
A research paper, published in August 2021 in the Journal of Public Economics, identifies the criteria for choosing appliances used by U.S. households. It combines variations in local...
Focus
Decoding and Improving Human Interactions with the Process Communication Model
The Process Communication Model ® (PCM) is reputed as a powerful tool for analyzing and understanding professional interactions. Developed for NASA space missions in the 1970s and 1980s,...
Insights
Too cold to be skeptical: how consumer reaction to CSR communication is influenced by temperature
The increasingly visible consequences of climate change, coupled with greater expectations around societal issues, have pushed corporate social responsibility (CSR) into the spotlight...
Ideas
How Can You Use Rewards to Boost Product Innovation?
A study published in 2020 in the Journal of Product Innovation Management by three marketing scholars sheds light on the drivers of product innovation by development teams. The study...