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Focus
What are the New Challenges for HR?

Thomas Vilcot has just joined Grenoble Ecole de Management as Commercial Director. He is also the author of the book DRH : le courage de l'humain ! Un nouveau cap pour l'entreprise, ...
Insights
Online Humor: a Positive or Negative Tool for Brands?

Mathieu Béal, Professor and Researcher in Marketing at Grenoble Ecole de Management, and Yany Grégoire, a Professor at HEC Montréal, analyzed how customers perceive humorous responses...
Ideas
Color me moral: how the meaning of colors influence consumer behavior

A recent study published in the scientific journal Psychology & Marketing this year and co-authored by Yan Meng<...