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Newsletter November 2021
Focus
What are the New Challenges for HR?
Thomas Vilcot joins Grenoble Ecole de Management as Commercial Director. DRH : le courage de l'humain ! Un nouveau cap pour l'entreprise (Human Resource Management: Human Courage. A New...
Insights
Online Humor: a Positive or Negative Tool for Brands?
Recent research provides information on the appropriateness of a humorous response to customers' expressions of dissatisfaction on social media, and on the type of humor to be used...
Ideas
Color me moral: how the meaning of colors influence consumer behavior
A recent study published in the scientific journal Psychology & Marketing this year and co-authored by Yan Meng, Associate Professor of Marketing at Grenoble Ecole de Management, has...