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Newsletter November 2021
Focus
What are the New Challenges for HR?
Thomas Vilcot has just joined Grenoble Ecole de Management as Commercial Director. He is also the author of the book DRH : le courage de l'humain ! Un nouveau cap pour l'entreprise, ...
Insights
Online Humor: a Positive or Negative Tool for Brands?
Mathieu Béal, Professor and Researcher in Marketing at Grenoble Ecole de Management, and Yany Grégoire, a Professor at HEC Montréal, analyzed how customers perceive humorous responses...
Ideas
Color me moral: how the meaning of colors influence consumer behavior
A recent study published in the scientific journal Psychology & Marketing this year and co-authored by Yan Meng<...