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Newsletter November 2021


Focus

What are the New Challenges for HR?

Thomas Vilcot has just joined Grenoble Ecole de Management as Commercial Director. He is also the author of the book DRH : le courage de l'humain ! Un nouveau cap pour l'entreprise, ...
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Insights

Online Humor: a Positive or Negative Tool for Brands?

Mathieu Béal, Professor and Researcher in Marketing at Grenoble Ecole de Management, and Yany Grégoire, a Professor at HEC Montréal, analyzed how customers perceive humorous responses...

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Ideas

Color me moral: how the meaning of colors influence consumer behavior

A recent study published in the scientific journal Psychology & Marketing this year and co-authored by  Yan Meng<...

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