News
- Advertising messages: adapting to cultural values. The example of South Korea.
- Hydrogen, the promise of clean energy
- Location-based messaging to increase store traffic
- Brand names: How and why does sonority impact perception?
- The advantages of co-creating with customers
Other results
- News & Nominations November 2020
- GEM Foundation, School for Business and for Society
- Chairs
- Negative Feedback Reduces Employee Networking
- How Do Film Festivals Survive and Succeed?
- Online Customer Ratings: To Answer or Not to Answer?
- The French Are Champions of Individual Optimism and Collective Gloom
- Using Humor as a Management Tool
- Digital Marketing: How Music Creates a Better Client Experience?
- Adding Altruism to Your Leadership Style
- 3D Printing: An Economic Revolution?
- What Happens When a Salesperson No Longer Believes in a Product?
- Do Single Leader Companies Perform Better?
- Research themes
- Marketing: Sell More by Going Local